Today’s home buyers need not even have to visit the site: Casagrand Chairman

Owing to advancement of technology in real estate sector, today’s home buyers need not visit a site as they can virtually view and pay online to purchase a property, said Arun M.N., Founder, Chairman and Managing Director of Casagrand at Chennai on Tuesday (August 5, 2025).

During a fireside chat with R. Rosella Stephen, Senior Associate Editor of The Hindu on ‘Vision for Tamil Nadu’s real estate growth’ at The Hindu Tamil Nadu Real Estate Summit 2025, Mr. Arun said: “When our [company’s] revenue reached around ₹40–50 crore, we set an ambitious goal of becoming a ₹1,000 crore company — a milestone we proudly achieved in a record time of just five years.”

”Since then, our vision has only grown bolder and today, we are close to ₹10,000 crore in sales value,” he added.

Mr. Arun also highlighted how one-tenth of Casagrand is now owned by employees. “They own 10% of the organisation. I’ve diluted the ownership to them before going in for an IPO, so that the stock options would hopefully reward them,” he said.

To a query on Casagrand’s role in the Tamil movie 3BHK, Mr.Arun said: “Today Instagram and Facebook is feeding so much information. And these celebrities being present is extra eyeballs.”

Sharing his views on the technological developments in the real estate sector, Mr. Arun said that today, a home buyer does not have to come to a site. He (consumer) knows what it is on a video through which he can get the whole site experience. “He can book online, paying via [debit or credit] card. So, that’s how simple and progressive we have made it.” Gone are those days where one used to have many staff to handle customer calls and enquiries. “Today, we have chatbots, voice calls and WhatsApp conversations.”

Arun M.N., Founder, Chairman and Managing Director of Casagrand speaking on ‘Vision for Tamil Nadu’s real estate growth’ during a fireside chat with R. Rosella Stephen, Senior Associate Editor of The Hindu at The Hindu Tamil Nadu Real Estate Summit 2025 in Chennai on August 5, 2025
| Photo Credit:
M. Srinath

When asked about the new generation consumers, Mr. Arun said: “They don’t really see a need to own a home as they would want to travel and add experiences. That’s for the population, which is about 5-10% of India.”

The event is presented by Casagrand and co-presented by G Square. The green energy partner is Swelect and the sports ecosystem partners are SDAT and Tamil Nadu Champions Foundation. The event is supported by CREDAI Tamil Nadu, Lancor, Namma Family Group. The strategic partner is MMA (Madras Management Association). The TV partner is Puthiya Thalaimurai and the digital partner is The Federal.