The Andhra Pradesh Handlooms and Textiles Minister S. Savitha announced that APCO will continue its 40 per cent discount sale on handloom garments across all showrooms until Sankranti.
The Minister said in a statement on Tuesday that the decision was taken in response to the strong public patronage seen during the festive season. She noted that changing fashion preferences have renewed interest in handloom apparel among people of all age groups.
The Minister recalled that APCO had offered the same 40 per cent discount during Dasara and Diwali, which received an overwhelming response from customers. Encouraged by the move, government decided to extend the discount period. Ms. Savitha said the initiative not only helps consumers purchase quality handloom products at affordable prices, but also provides economic stability and assured employment to weavers.
According to the Minister, daily sales at APCO showrooms saw a significant jump. Before the discount scheme, APCO recorded average daily sales of ā¹3 lakh across the State. After the launch of the 40 per cent discount, sales surged to ā¹9 lakh per day.
Ms. Savitha added that the government, under Chief Minister N. Chandrababu Naiduās leadership, was taking steps to promote handloom products widely. Handloom exhibitions were already held in Vijayawada, Guntur, and Rajahmundry, and similar bazaars will soon be organised in Visakhapatnam, Kurnool, Kadapa, and other district centres.
Published ā November 25, 2025 08:41 pm IST
