Samajwadi Party’s Rajya Sabha MP Jaya Bachchan. File
| Photo Credit:
PTI
The Delhi High Court on Monday (November 10, 2025) protected the personality rights of actor and Samajwadi Party’s Rajya Sabha MP Jaya Bachchan.
The court was hearing Ms. Bachchan’s plea stating several social media accounts, YouTube channels and websites were misusing her name and persona for commercial gains.
Her counsel said attributes of her persona, including her images, were being misused without any authorisation from her and that merchandise featuring her pictures was being sold.
The counsel said that technological tools such as Artificial Intelligence were used to create videos having a likeness to her client. Justice Manmeet Pritam Singh Arora said that she would pass an order against the infringing entities.
High Court steps in as artificial intelligence, deepfakes threaten image rights of celebrities
The court, however, said it was not inclined to pass a restraining order against a private entity selling Jaya and Amitabh Bachchan’s posters of the 1973 movie Abhimaan on Amazon.
The Delhi High Court had earlier passed similar orders protecting the personality rights of her husband Amitabh Bachchan, son Abhishek Bachchan and daughter-in-law Aishwarya Rai Bachchan.
Published – November 11, 2025 11:00 am IST
