Representational image of a worker at a Patanjali store in Ahmedabad
| Photo Credit: Reuters
The Delhi High Court on Friday (September 19, 2025) questioned Patanjali Ayurved for appealing against an order restraining it from running disparaging advertisements against Dabur Chyawanprash, warning that it would not entertain “aaltu faaltu appeals.”
A Division Bench of Justices C. Hari Shankar and Om Prakash Shukla observed that the ads amounted to “generic disparagement” and were an obvious reference to Dabur.
“You have said — ‘Why settle for ordinary chyawanprash made with 40 herbs?’ So when you have used the word 40 herbs, it is an obvious reference to the respondent [Dabur],” the court said.
It said the Single Judge court had treated the advertisement as disparaging and issued an interim order and there was no reason why the Division Bench should sit over the discretionary order in this regard.
“If we find now that it is a useless appeal, we will impose costs. If we find it is a luxury litigation, we will impose costs. We have made our minds clear to you. Where is your irreparable loss? We are not going to allow ‘aaltu faaltu’ ki appeals for everything,” the court cautioned.
As Patanjali’s lawyer urged the court to grant him some time to sit with his clients and discuss the matter, the court listed the appeal for further hearing on September 23.
On July 3, the Single Judge court had restrained Patanjali from running disparaging advertisements against Dabur Chyawanprash, saying a strong prima facie case of disparagement was apparent in both TV and print ads.
Published – September 19, 2025 12:55 pm IST
