ASR District Collector T. Nishanthi along with officials views a demonstation of coffee preparation at the 12th International Coffee Day celebrations in Paderu on Thursday.
| Photo Credit: BY ARRANGEMENT
The 12th International Coffee Day was celebrated in Alluri Sitarama Raju district on Thursday, with a focus on improving coffee productivity and quality, expanding market opportunities and enhancing the incomes of tribal farmers.
District Collector T. Nishanthi, who attended the programme as the chief guest, stressed the need for scientific cultivation, farm-to-cup traceability, stronger market linkages and support for organic cultivation and certification.
She said the district had about 1,07,374.89 hectares under coffee cultivation, including 1,07,139.70 hectares of Arabica and 235.19 hectares of Robusta. The district produces about 15,200 metric tonnes of coffee annually, with average productivity of 172 kg a hectare, according to the district administration.
The Collector called for strengthening Farmer Producer Organisations through collective processing, grading, branding and marketing. She also highlighted mixed cropping and the potential to integrate coffee cultivation with eco-tourism.
A coffee preparation competition featuring ten teams was also held as part of the celebrations.
Published – October 01, 2026 08:33 pm IST
