The policy seeks to promote cultural outreach and monetise content, while also upholding its public service mandate.
| Photo Credit: The Hindu
Prasar Bharati, the government-owned national broadcaster, has uploaded a draft Content Syndication Policy, 2025 on its website for public consultation. The policy seeks to promote cultural outreach and monetise content, while also upholding its public service mandate, Minister of State for Information and Broadcasting L. Murugan said in the Lok Sabha on Wednesday.
A structured industry consultation had been carried out with key stakeholders across the media ecosystem, including OTT (Over-The-Top) platforms, linear TV broadcasters, radio networks, telecom carriers, IPTV (Internet Protocol Television) operators, and content aggregators, Mr. Murugan said in response to questions by T.M. Selvaganapathi, MP from Salem, Tamil Nadu.
The policy aims to monetise content produced by Doordarshan and Akashvani; archived national and regional content; digital-first content published on Prasar Bharati’s OTT platform; and live coverage of government events, festivals, and sports, among others. The content could be commissioned, co-produced, licensed, or owned by Prasar Bharati.
The draft policy calls for “strategic collaborations” with domestic and international platforms to expand the reach of Prasar Bharati’s content, and strengthen India’s cultural presence globally. It provides for flexible licensing models, including a flat fee, revenue share, and minimum guarantee with revenue share.
Published – December 17, 2025 09:15 pm IST
