Khadi Onam Mela kicks off in Kannur

The district-level Khadi Onam Mela opened in Kannur with a focus on attracting younger generations through modern designs and products.

Inaugurating the event on Monday (August 4), Assembly Speaker A.N. Shamseer said the new Khadi line is tailored to suit the tastes of Gen Z and Gen Alpha. The mela has been organised by the Kerala Khadi Village Industries Board and Khadi institutions.

Commending the Board’s efforts to stay relevant, Mr. Shamseer highlighted its initiative to produce professional attire—such as coats for doctors, nurses, and lawyers—in Khadi, along with accessories like sling bags. A new Khadi sling bag was launched during the event.

Presiding over the function held at Kannur Khadi Grama Saubhagya, Khadi Board Vice-Chairman P. Jayarajan described Khadi as “a movement of the poor” and urged every household to buy at least one Khadi product.

Kannur Corporation Mayor Muslih Madathil launched the new product range, while district panchayat president K.K. Ratnakumar inaugurated the gift coupon distribution.

The mela features silk and cotton sarees, bed sheets, mundus, and cane products, with a 30% government discount. For every purchase worth ₹1,000, one gift coupon will be given. Prizes include a Tata Tiago EV car as the first prize, Bajaj EV scooters (one for each district) as the second prize, and 50 gift vouchers as the third prize. Winners will be selected through a draw on October 7. Weekly draws will also be held in the district, with gift vouchers worth ₹3,000.