MSME products from Puducherry to be identified under PONFAIT brand name

The Pondicherry Industrial Promotion Development and Investment Corporation Limited in association with Entrepreneurship Development Institute of India (EDII) has launched PONFAIT, a new brand identity for products and enterprises from Puducherry under the Raising and Accelerating MSME Performance (RAMP) Scheme.

The brand name PONFAIT and its logo were released at a function held in Puducherry by the Lieutenant Governor K. Kailashnathan and Chief Minister N. Rangasamy. The launch forms part of the ‘Made in Puducherry,’ initiative, which seeks to recognise, promote and celebrate the valuable contributions of MSMEs across Puducherry, a release here said. 

The launch of PONFAIT marks the beginning of a collective branding initiative aimed at bringing the diverse products, services, and enterprises of Puducherry under a recognisable identity. The initiative seeks to strengthen the visibility of local MSMEs, promote their products and create greater market opportunities, the release said. 

PONFAIT brand name for MSME products from Puducherryt.
| Photo Credit:
Special Arrangement

The ‘Made in Puducherry’ initiative encompasses a wide range of sectors, including coastal tourism and allied sectors, fisheries and marine industry, pharmaceuticals and medical sector, textile and apparel, handicrafts and handlooms, manufacturing and small industries, woodcrafts, traditional food products manufacturing, masonry art and sculptures, the release said. 

The launch event held near Gandhi Thidal was attended by Industries Minister Malladi Krishna Rao, Raj Bhavan MLA Vignesh Kannan, Chief Secretary Sharat Chauhan, Secretary to Government, Industries, Vikranth Raja and Director General of EDII Sunil Shukla, the release said.