Textile and engineering exporters have expressed hope that the Market Access Support (MAS) Intervention under the Export Promotion Mission will enable them to explore new markets.
The Confederation of Indian Textile Industry (CITI) said the Intervention will be a big help to India’s textile and apparel exporters as they seek to venture into newer geographies.
“Coming on the back of the signing of the India-Oman trade pact and conclusion of FTA negotiations with New Zealand in December 2025, it’s one of the best news to end what has otherwise been a very challenging year for the textile and apparel sector,” its chairman Ashwin Chandran said in a press statement.
“With the trade deals already signed by India and those on the anvil opening new opportunities, the Market Access Support intervention will provide a fillip to textile and apparel exporters to expand their presence in more countries.”
The exporters will get structured financial and institutional support for buyer-seller meets, participation in international trade fairs and exhibitions, mega reverse buyer-seller meets (RBSMs) organised in India, and trade delegations to priority and emerging export markets.
“November 2025 proved that the diversification strategy has started yielding results. The full benefits of the diversification strategy will be evident once all the measures under the Export Promotion Mission are rolled out,” he added.
Pankaj Chadha, chairman, EEPC India, said the launch of MAS is timely and will help the industry, especially the Micro, Small and Medium-scale Enterprises (MSMEs) and first-time exporters, explore new markets and diversify their product portfolio.
The scheme will provide necessary financial support to the exporting community, when it is rolled out, to showcase their products in different markets. At a time when engineering exporters are facing challenges in the traditional markets, the new scheme will enable them to access new regions, he said.
Published – December 31, 2025 08:28 pm IST
