
Union Minister of State for Information and Broadcasting L. Murugan
| Photo Credit: Siva Saravanan S
L. Murugan, Minister of State for Information & Broadcasting and Parliamentary Affairs, on Tuesday encouraged young content creators to embrace AI as a tool to enhance their creativity and impact.
“The future should not be: AI versus creators. It should be: AI empowering creators,” he said. Urging young creators to “Create with courage. Create with responsibility. Create with purpose,” he emphasised that while “technology changes rapidly, constitutional values endure”.
Addressing the YouTube Impact Summit 2026, themed “Co-Creating Impact: India’s Digital Leadership and the Orange Economy”, Mr. Murugan stressed the relevance of justice, liberty, equality and fraternity in India’s digital transformation. He referred to Article 19 of the Constitution to say that the freedom to create must be accompanied by responsibility, and cited the Fundamental Duties under Article 51A, calling for responsible creation, sharing, verification, and innovation in the digital age.
The Minister highlighted the growing role of India’s digital and creative economy in driving economic growth, employment and global cultural outreach. The Summit brought together policymakers, technology leaders, creators, entrepreneurs, and innovators.
According to the YouTube Impact Report unveiled at the Summit, YouTube’s creative ecosystem contributed more than Rs. 18,000 crore to India’s GDP in 2025 and supported over 9.6 lakh full-time-equivalent jobs across the country.
The Minister said content produced in India received over 15% of its watch time from audiences outside India, while more than 18,000 Indian YouTube channels had crossed the one-million-subscriber mark. He underscored the country’s digital transformation through digital payments, digital public infrastructure, startups, artificial intelligence, affordable connectivity, and digital education.
Emphasising the need to move from consumers to creators, users to innovators, and content consumption to intellectual-property creation, he said digital technology had enabled talent from every district, language, and community to reach global audiences. Referring to Prime Minister Narendra Modi’s vision of “Create in India, Create for the World”, the Minister highlighted the Orange Economy’s three pillars: content, creativity and culture.
The Summit also featured the unveiling of “Create with AI” films, developed in collaboration with the Indian Institute of Creative Technologies (IICT).
The Minister highlighted initiatives including WAVES, IICT, Create in India Challenges, Gems of India, WAVES Bazaar, MyWAVES and Creator’s Corner to strengthen pathways for identifying, developing and connecting creative talent with markets.
Published – September 30, 2026 06:14 am IST


