People dressed as Pink Guards pose for a picture with a 12-meter-tall giant doll of ‘Young-hee’ from the South Korean Netflix series ‘Squid Game’ during a promotional event of ‘Squid Game 3’ final season at City Hall Square in Bangkok, Thailand
| Photo Credit: REUTERS
The final season of Squid Game has set a new viewership record on Netflix. According to the streamer’s latest Top 10 rankings, Squid Game Season 3 garnered 60.1 million views within its first three days of release, making it the most-watched title on the platform during its debut weekend.
Premiering last Friday, the concluding chapter of the hit Korean thriller has already climbed to No. 9 on Netflix’s list of most popular non-English TV series of all time. The three-day total puts the show among the platform’s top-performing global titles despite having less data to draw from than previous seasons.
By comparison, Season 2 of Squid Game, which debuted on a Thursday in December, recorded 68 million views in its first four days. That release broke Netflix’s premiere week record at the time, overtaking Wednesday, which logged 50.1 million views in its first week in 2022.
The latest season continues the story of Gi-hun (Lee Jung-jae), who returns to the deadly games in a bid to dismantle the operation from within and challenge the authority of the Front Man, played by Lee Byung-hun.
With only three days of data included in the current rankings, Squid Game Season 3 is expected to rise even higher on Netflix’s all-time charts in the coming weeks as more viewership numbers are tallied. The strong start reaffirms the franchise’s global appeal and enduring popularity.
Squid Game has been a critical and commercial success for Netflix since its original debut in 2021, credited with reshaping international programming on the platform and drawing massive audiences to Korean content. Season 3 marked the final chapter in the story, bringing Gi-hun’s journey to a dramatic close.
Published – July 02, 2025 11:37 am IST
