GST and UPI awareness campaign in Bengaluru

MBA students from Christ University, Bannerghatta Road campus, Bengaluru, conducted a GST and UPI awareness campaign on July 29 and 30, across Hulimavu, Arekere, BTS Layout, Doddakammanahalli, and K.R. Market. 

The initiative aimed to educate local vendors and residents on the importance of formal taxation and digital financial tools. Through door-to-door visits and group sessions, students demonstrated UPI usage, explained GST filing processes, and addressed concerns about fraud and compliance.

Key challenges identified included lack of awareness, infrastructure limitations, and seasonal income instability. Recommendations included setting up interactive kiosks, using portable video explainers, and integrating outreach with local events.

The campaign fostered financial literacy, encouraged digital transactions, and empowered informal sector participants. It also provided students with valuable real-world exposure, enhancing their communication and problem-solving skills while contributing to community development.