The special Made of Chennai Bus being flagged off from Casagrand’s office in Thiruvanmiyur on Friday.
| Photo Credit: Special arrangement
The Hindu, in association with Casagrand, flagged off a special Made of Chennai Bus from Casagrand’s office in Thiruvanmiyur on Friday (August 29, 2025). The vibrant, city-themed bus made its way to Marina beach, celebrating the city on the move and taking the campaign closer to the people.
Residents will get the chance to engage in a series of fun and interactive activities as the bus makes it way through the city. From quizzes on the city’s heritage and culture to on-the-spot prizes for winners, the experience will bring both entertainment and nostalgia to participants. The bus will visit various hotspots across the city and Casagrand communities. Venue details can be found on The Hindu Made of Chennai Instagram page.
Speaking on the initiative, Sundaresan S, vice-president, Ad Sales, The Hindu Group, said: “The Hindu Made of Chennai campaign is a tribute to the city and its people. Partnering with Casagrand on this unique initiative allowed us to celebrate Chennai in a way that directly connects with residents, reminding them of their pride in the city while creating memorable experiences.”
The Made of Chennai Bus marks yet another engaging activity under the ongoing campaign, which has been celebrating the city’s culture, spirit, and people through various programmes.
Diptakirti Chaudhary, chief marketing officer, Casagrand, said: “Casagrand is proud to be the title sponsor of The Hindu Made of Chennai initiative. Chennai is not just our home ground, it is the very soul of who we are. This initiative mirrors our belief in celebrating heritage and bringing communities together with pride and purpose. The city has given us countless reasons to celebrate its culture, people, and spirit. We were delighted to flag off the Made of Chennai vehicle from our office today. As it travels through Marina, Old Mahabalipuram Road, Velachery, and beyond, it carries with it the energy and pride of every Chennaite. For us at Casagrand, this is more than a partnership; it is a heartfelt tribute to the city we call home and have played a small part in building.”
The Hindu Made of Chennai is presented by Casagrand and powered by SRM. Associate partners: Tata Tea Chakra Gold and Tata Coffee.
Published – August 29, 2025 08:43 pm IST
