Indicating demand for branded private residences in the country, Four Seasons Private Residences Mumbai, perhaps the latest to have entered the ultra luxury serviced private residences market, has reported considerable success. Developers of this Worli project say over 80% of its 41 residences across 64 floors have already been sold. A spokesperson adds, “This strong demand highlights Mumbai’s enthusiasm for unparalleled living experiences.” According to real estate brokers, the price of homes in this project is about ₹1 lakh per sq ft.
As wealth accumulates at the top end of the pyramid, more private residences are entering the market in key cities.
These homes, priced between ₹5 crore and ₹99 crore for a large sea-facing house, offer ultra-luxury facilities and services at par with five-star deluxe hotels. “The growth of branded private residences in India is being fuelled by rising disposable incomes, increasing demand for differentiated luxury lifestyles, and the appeal of globally recognised names that combine exclusivity with world-class service,” says Vivek Rathi, national director-research, Knight Frank India. “High-net-worth individuals [HNIs] and non-resident Indians [NRIs] see these projects not only as status symbols but also as long-term value assets, given their higher price premiums, superior resale potential, and enduring demand in prime locations,” he adds.
Key stakeholders driving this segment include luxury developers, international hospitality groups, and lifestyle brands. For developers, the partnership brings instant credibility and premium positioning, while brands benefit from expanding their footprint into a fast-growing market.
These collaborations provide Indian buyers access to hotel-style living with curated services — spa, concierge, and housekeeping — while ensuring developers achieve premium pricing, often 25%–30% higher than comparable non-branded luxury properties.
Globally, branded residences have matured into a mainstream luxury housing category, led by cities such as Miami, Dubai, London, and Bangkok. In these markets, buyers pay an average of30%–40% price premium over comparable non-branded luxury projects, thanks to the prestige, security, and hotel-style lifestyle these properties offer. The model is particularly successful in destinations with a strong influx of international investors and lifestyle-driven buyers, according to Rathi.
Early growth phase
India, while still in its early growth phase, is rapidly emerging as one of the fastest-expanding branded residence markets. “The country’s rising base of high-net-worth individuals, aspirational demand among upwardly mobile professionals, and consistent NRI interest are driving adoption,” Rathi says. “Unlike global peers that focus heavily on leisure destinations, India’s early branded residences are concentrated in metro cities such as Mumbai, Bengaluru, Gurugram, and Pune, with secondary growth expected in leisure hubs like Goa and Udaipur. This positions India as a high-potential market, catching up with global benchmarks while offering unique cultural and locational flavours.”
Cost-wise, branded residences in the country command a 25%–30% premium over traditional luxury housing. Maintenance charges are also significantly higher than those for conventional luxury housing, reflecting the hospitality-driven operating model.
“While global leaders have set the bar for branded residences, India is now carving its niche, offering a blend of international brand prestige and local cultural resonance. As global hospitality chains expand partnerships with Indian developers, the country is steadily positioning itself on the international branded residence map,” Rathi explains.
Sudeep Bhatt, director strategy at Whiteland Corporation, which is constructing the Westin Private Residences in Gurugram, adds, “Branded residences represent the pinnacle of premium living, where a home transcends into a complete lifestyle experience. Our collaboration with Marriott International to introduce one of India’s first and largest Westin-branded Residences in Gurugram is a testament to this vision. We believe branded residences will continue to shape the future of urban living in India.”
New project
The latest to join the supply of private residences is Four Seasons Private Residences Mumbai, which will open soon. It has come up in a tie-up with Provenance Land, a real estate developer.
From expansive three-bedroom residences spanning entire floors to five- and six-bedroom duplexes, “these palatial residences will offer spacious seclusion from the vibrant energy of the city below”. Bart Carnahan, president of Global Business Development, Portfolio Management and Residential, Four Seasons, in a statement, said, “We will deliver a lifestyle that is thoughtfully curated and operated end-to-end by Four Seasons, ensuring our residents experience the exceptional experiences, world-class amenities, and personalised service that they have come to know and enjoy.”
At Four Seasons Private Residences Mumbai, homeowners will have access to their own Residents’ Club featuring a lounge and media room, a private dining room, and a fully equipped gym. For outdoor activities, residents will enjoy over an acre of green space, a meditation garden, a pickleball court, and an elevated pool with a cascading water feature, according to the hospitality company. The residences are designed by architectural firm Gensler and interior design studio Yabu Pushelberg.
In Chennai, city-based Ampa Group, a real estate player, in a tie-up with Indian Hotels Company Ltd (IHCL), is setting up Taj Sky View Hotels and Residences, an integrated development comprising 253 keys and 123 Taj-branded residences. To be operational in 2027, this will be the first Taj-branded private residence.
The residents will enjoy the signature Taj life from home, including home dining, butler service, laundry services, business centre, and on-demand housekeeping. IHCL is planning to do more such projects in various cities in India.
